Dubai is an evergreen destination that continues to attract families, corporate incentive groups, and leisure travelers year-round. For B2B travel partners, choosing the right accommodation is crucial to delivering a memorable experience, especially when handling large families or multiple families traveling together. From interconnecting rooms and villas to kids’ clubs and exclusive activities, the right resort makes a huge difference in how easy it is to sell Dubai as a family-friendly destination Resorts in Dubai.
In this B2B guide, we break down the top 5 family-friendly resorts in Dubai for group bookings — helping travel agents, corporate planners, and tour operators recommend the perfect property to suit every budget and preference. Combine these resorts with affordable Dubai packages to maximize value and client satisfaction.
Why Focus on Family-Friendly Group Travel in Dubai?
In recent years, family and multi-generational travel has emerged as one of the most lucrative segments for B2B travel sellers. Families are now prioritizing resorts that offer both adult luxury and child-specific facilities under one roof. For group bookings, Dubai is unmatched thanks to:
- World-class resorts with tailored family amenities.
- Direct flights from major source markets.
- Family-focused theme parks, shopping malls, and beaches.
- Flexible visa policies for most nationalities.
When you package these resorts with well-crafted itineraries and affordable Dubai packages, you can deliver premium experiences at competitive rates, building loyalty and repeat bookings.
1. Atlantis, The Palm
Why it’s a B2B bestseller:
Atlantis, The Palm is practically synonymous with family fun in Dubai. It appeals to both luxury-seeking parents and thrill-loving kids. Agents love it for its range of room categories, including spacious suites, interconnected family rooms, and imperial clubs ideal for VIP group clients.
Key selling points:
- Complimentary unlimited access to Aquaventure Waterpark and The Lost Chambers Aquarium.
- Onsite Dolphin Bay encounters — a unique upsell for families.
- 20+ dining options to suit all tastes.
- Professional event venues if groups want to combine leisure with meetings.
B2B Tip: Atlantis often runs early bird and shoulder season promotions. Combine these with affordable Dubai packages to offer unbeatable value.
2. Jumeirah Beach Hotel
Why it works for group travel:
A landmark in Dubai, this resort combines stunning Gulf views with unbeatable perks for families. It offers large two-bedroom Ocean Suites and connecting rooms perfect for multiple families booking together Resorts in Dubai.
Family highlights:
- Unlimited complimentary access to Wild Wadi Waterpark — a strong selling point for groups with kids.
- Sinbad’s Kids Club — one of Dubai’s best.
- Private beach and water sports.
- A wide range of international cuisines, plus family buffet options.
B2B Tip: Suggest upgrades to club level rooms — they come with extra privileges, including airport transfers, which appeal to high-end family groups.
3. Lapita, Dubai Parks and Resorts, Autograph Collection
Why it’s unique:
For agents selling Dubai as an adventure playground, Lapita is unbeatable. It’s the only hotel inside Dubai Parks and Resorts, placing families within walking distance of Motiongate™, LEGOLAND® Dubai, LEGOLAND® Water Park, and Riverland™.
Family highlights:
- Polynesian-themed spacious family villas.
- Direct access to multiple theme parks with special multi-park pass deals.
- Two lagoon-style pools and a lazy river.
- Fantastic kids and teens clubs.
B2B Tip: Market Lapita with park pass bundles as part of your affordable Dubai packages — families love the convenience and value.
4. JA Palm Tree Court
Why it’s a hidden gem for groups:
Located within the expansive JA The Resort complex, this beachfront haven is away from the city rush but packed with family fun. Multi-bedroom suites with private terraces are perfect for extended families or corporate incentive groups with family add-ons.
Family highlights:
- Horse riding, golf, mini-golf, and water sports within the resort.
- All-inclusive dining and beverage plans — an excellent upsell for B2B agents.
- Family pool and kids’ splash park.
- Shuttle services to Dubai Marina and major malls.
B2B Tip: Use JA Palm Tree Court for mid-budget group clients seeking a peaceful stay without sacrificing activities. Pair it with city excursions in your affordable Dubai packages.
5. Sofitel Dubai The Palm
Why it stands out:
Sofitel Dubai The Palm combines Polynesian charm with French luxury on the iconic Palm Jumeirah. Its spacious family suites and multi-bedroom villas are in high demand for group bookings.
Family highlights:
- Amura Kids Club — consistently rated one of Dubai’s best.
- Private stretch of beach plus six pools.
- Extensive sports facilities, water activities, and diving center.
- Diverse dining options from Asian to French cuisine.
B2B Tip: Sofitel’s beachfront apartments and villas make it easy to accommodate larger families under one roof. Negotiate group rates for repeat partners and feature it in your premium yet affordable Dubai packages.
B2B Tips to Sell Family Group Bookings Successfully
Customize and Upsell:
Always tailor packages to the group’s interests. Consider adding child-specific activities, babysitting services, and private airport transfers.
Leverage Seasonal Offers:
Dubai resorts frequently roll out special deals during the summer and shoulder seasons. Promote early booking discounts and free-night offers to boost sales.
Include Value-Adds:
Families appreciate complimentary meals for kids, free waterpark passes, and room upgrades. These perks can close the deal when clients compare multiple offers.
Build Itineraries Around Resorts:
Design day trips and local excursions starting from the resort to highlight convenience. For example, a desert safari pickup directly from the resort lobby.
Partner with a Reliable DMC:
Work with the best DMC for Dubai to secure competitive rates, handle ground arrangements, and ensure smooth coordination for large groups Resorts in Dubai. 
Final Thoughts
Family-friendly resorts are more than just a place to sleep — they are an integral part of the Dubai experience. By offering your clients carefully selected resorts and bundling them with affordable Dubai packages, you position yourself as a trusted B2B partner who delivers stress-free, memorable family getaways.
Stay ahead by partnering with resorts that understand the B2B market and keep your offerings fresh with seasonal deals and exclusive perks.
